Very few industries demand more versatility from a logo than hospitality. Hotel guests see the brand across dozens of applications, which requires a strong design to hold its own on signs, collateral, menus, in-room products, menus, towels, etc. This nautilus shell is refined, appropriate, and strong enough to work in a variety of processes including offset printing, silkscreen, metallic finishes, embossing, and embroidery, as shown.

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