Marlin Bay Yacht Club Marina Residences
Marathon, Florida

Full pages, Veranda and Power & Motoryacht. A private community of townhomes with boat slips in Marathon in the Florida Keys. The campaign addresses serious amateur boaters, sports fishermen and their families—an affluent group who already own perhaps two or more homes. The boating-oriented ad won a first place award in a Roper Starch poll for highest reader appeal in January 2007. 

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